Slogan for the product

This is the slogan that is going onto my product ready for filming. As a group we chose this slogan because it is powerful and it looks freaky with the stand out word Evil. I have purposely done it in bubble writing because that stands out from the rest of the product. This is the persuasive part of the product. The word "Evil" is in bold red because it shows evilness and horror. I have purposely made it red because that is a blood colour.  This jumps out at you from the page. This will make the audience think of horror, blood and vampires from the lettering and the word art. This will definatley get the audiences attention. It is eye catching showing that this is the main part of the advert. I think horror music for the advert is going to be perfect at the end for this slogan. This is because it adds the tension. It gives the effect that someone has died form the blood drool on the word Evil. This highlights that this the main word to focus on. It creates an imagery in your head of someone who has died and has blood all around them turning into a ghost. This is the type of reaction and tension that I would like to get across to the audience.




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The word 'Innocence' that this is the second main wording that springs put from the page. I have purposely made it black and 3d because it indicates a more calm less dramatic tension. It shows that it is horror like because of the black lettering. This connontates black as gothic, horror darkness. This fits the product because it is called Dark Skullz making the word fit the product name straight away.